Corporate leadership training
Leadership in Marketing Training Course in Liechtenstein
Give your marketing leaders the means to turn what they learn about customers into a brand people recognise, steer creative teams to campaigns with real pull and show the business, in numbers, what marketing returns, through practical, hands-on training.
- In-person, virtual
or blended - Customised for
your organisation - Delivered worldwide,
including Liechtenstein - For marketing and brand
managers and team leaders
Course overview
What Is Leadership in Marketing?
Leadership in marketing is the skill of choosing marketing’s direction and leading the team that delivers on it. This course moves marketers beyond running campaigns towards owning strategy: researching markets and buyers, positioning the brand, setting plans and budgets, guiding creative work, cooperating with other functions and tracking performance so choices are based on evidence.
Workshops, discussions, case studies and practical tasks have participants position a brand, prepare briefs and analyse campaign performance, set in the markets marketing leaders in Liechtenstein serve.
CEOs, marketing directors, brand and digital marketing managers and business owners in Liechtenstein join the course to lead marketing strategy and the people who carry it out.
Why it matters
Why Marketing Leadership Matters in Liechtenstein
Organisations in Liechtenstein, like any others, need marketing leaders who can set a clear direction, get the best from creative people and show what each campaign has achieved. This course builds those habits.
Standing out
When buyers face many similar offers, a distinct brand is what earns their attention.
Knowing the customer
Research-based decisions keep marketing money away from guesswork.
Proving value
A budget is easier to defend when leaders can prove its return.
Keeping pace
Leaders who adopt new digital channels keep organisations in Liechtenstein growing.
The Knowles leadership approach
From Insight to Impact
The course is built around a six-step cycle that begins with customer insight and ends with lessons from results, usable for one campaign or a whole year of marketing.
Marketing leadership in action
- 1. InsightWhat do customers need?
- 2. PositionWhy choose us?
- 3. PlanWhich channels and budget?
- 4. CreateWill the idea resonate?
- 5. MeasureIs it working?
- 6. AdaptWhat will we change next?
Key benefits
Why Organisations Choose This Course
This programme helps your leaders and your organisation to:
Clearer Strategy
Marketing effort follows what the business is trying to achieve.
A Stronger Brand
A steady brand message builds recognition and loyalty over time.
Better Creative Work
Clear direction helps creative people produce their best work.
Budget Well Spent
Performance data shows which activities to scale and which to stop.
Joined-Up Teams
Marketing cooperates closely with sales, product and service.
Evidence-Led Decisions
Decisions rest on tests and data rather than opinion.
Have questions about this course?
Our team is happy to help. Send us a message and we will get back to you within one business day.
Course curriculum
A practical and structured learning journey.
Twelve units in three stages move participants from setting marketing strategy, through leading creative and cross-functional work, to tracking results and adapting the plan.
- Unit 1
The Marketing Leader
- Understand how leading a marketing team changes your job.
- Connect each marketing goal to a business objective.
- Become a trusted strategic voice with senior colleagues.
- Unit 2
Market Insight
- Research buyers, rivals and the trends shaping the market.
- Find out what customers value and why they choose.
- Convert insight into opportunities the team can pursue.
- Unit 3
Brand Positioning
- Set out what the brand means and which customers it is for.
- Show clearly how the brand differs from competitors.
- Hold one consistent message across all channels.
- Unit 4
Plans and Budgets
- Prepare a plan with goals, milestones and clear priorities.
- Split the budget between channels and activities.
- Monitor spend and rework the plan through the year.
- Unit 5
Leading Creatives
- Build a team culture that welcomes experiment and new ideas.
- Use design thinking to keep creative work on brief.
- Offer creative feedback that lifts the next draft.
- Unit 6
Campaign Briefs
- Write briefs stating the objective and the target audience.
- Fix the key message and the measure of success up front.
- Give internal teams and agencies the same clear brief.
- Unit 7
Working Across Teams
- Plan marketing activity jointly with sales and product.
- Agree shared targets and handovers with other teams.
- Manage stakeholder expectations when priorities clash.
- Unit 8
Winning Support
- Present plans to the board in a persuasive way.
- Frame marketing’s value in commercial language.
- Win supporters for a new idea ahead of the launch.
- Unit 9
Joined-Up Channels
- Balance social media, SEO and traditional channels.
- Coordinate campaigns so the channels work together.
- Keep the customer’s experience the same wherever they meet you.
- Unit 10
Marketing Metrics
- Use SMART goals that tie activity to business results.
- Work out the return on each marketing investment.
- Report performance clearly and without spin.
- Unit 11
Testing and Learning
- Trial messages and offers on a small scale first.
- Let results show what to continue, change or end.
- Run post-campaign debriefs and share the lessons.
- Unit 12
Staying Ahead
- Keep up with emerging technology and industry trends.
- Change course when customers start behaving differently.
- Help the team learn new tools and techniques.
Course agenda
Two-day course agenda.
A sample agenda showing how the two days run, from 9 a.m. to 5 p.m. The final agenda is agreed with you.
Welcome, objectives and introductions
The marketing leader
Morning break
Market insight
Lunch
Brand positioning
Plans and budgets
Afternoon break
Leading creatives
Day one reflection
Close
Recap and goals for the day
Campaign briefs
Morning break
Working across teams
Lunch
Winning support
Joined-up channels and marketing metrics
Afternoon break
Testing, learning and staying ahead
Marketing leadership action plan
Close
Participant resources
What participants receive.
A practical set of resources to support learning during the course and application afterwards.
Course Workbook
Content, summaries and activities for every unit.
Templates and Worksheets
Ready-to-use tools to apply learning at work.
Action Plan Template
Turn learning into clear next steps.
Job Aids and Quick Guides
Key models, checklists and frameworks for daily use.
Digital Resources
Additional materials to revisit after the course.
Certificate of Completion
Recognition of the training completed.
Practical application
From theory to real workplace impact.
Ideas are tested straight away in case studies, planning tasks and campaign debriefs that mirror the brands, teams and budgets in the hands of marketing leaders in Liechtenstein.
Brand Workshop
Sharpen what one brand promises and to whom.
Brief Writing
Prepare a brief for a campaign and refine it with peers.
Budget Allocation
Allocate a set budget across channels and explain why.
Campaign Review
Examine campaign data and agree on the changes needed.
Who should attend
Designed for people who lead marketing.
Well suited to marketers taking on a leadership role, colleagues in brand, product, digital, advertising and PR, and business owners who handle the marketing of their own products or services.
- Marketing ManagersSteer the team and its plan.
- Brand ManagersProtect and grow the brand.
- Product ManagersLaunch products with marketing.
- Advertising and PRRun campaigns and media work.
- Business DevelopersOpen up new market segments.
- EntrepreneursLead their own company’s marketing.
Course format and delivery
Flexible options to suit your organisation.
Choose the format and duration that fit your schedule and learning needs, whether at your workplace in Liechtenstein, online or a mix of both.
In-Person Training
Delivered at your organisation in Liechtenstein or at a suitable venue.
Virtual Training
Interactive, engaging live online delivery.
Blended Learning
A combination of in-person and virtual sessions.
Customised Training
Tailor case studies, organisation focus, delivery mode, modules and duration. Explore Customized Training
- Typical Duration2 Full Days9 a.m. to 5 p.m. Also available as a 1-day, half-day, 90-minute or 60-minute session.
Prerequisites
Prerequisites and experience level.
No prior leadership experience is required. Some familiarity with marketing helps, and the course works well for mixed groups.
No formal prerequisites
Open to anyone who leads or contributes to marketing work.
All experience levels
From marketers new to leading to senior managers.
Designed for mixed groups
Marketing and related roles see the work from each side.
Bring a live campaign
Bring a current plan, brief or campaign to work on.
Course framework
A structured approach to developing leaders.
Our framework follows a learning cycle: participants analyse their market and brand, plan, try ideas out, review the results and build the lessons into their own marketing.
Practical and Actionable
Methods to use on the next brief or plan.
Relevant to Liechtenstein
Built around the customers marketers in Liechtenstein reach.
Strategic Mindset
Space to reflect on stepping up to strategy.
The marketing leadership cycle
- 1. LearnCore leadership principles
- 2. ExploreCase studies and discussion
- 3. PractiseRole-plays and simulations
- 4. ReflectSelf-assessment and journaling
- 5. ApplyReal-world projects
- 6. GrowMentoring and peer support
Key learning outcomes
From knowledge to lasting leadership impact.
By the end of this programme, participants will be able to:
- 01
Use market insight
Research buyers and rivals to locate opportunities.
- 02
Position the brand
Hold a distinctive brand position across every channel.
- 03
Plan and budget
Set a marketing plan and back the priorities with budget.
- 04
Brief well
Produce briefs that keep creative work focused.
- 05
Measure what matters
Pick metrics that show marketing’s real contribution.
- 06
Adapt to change
Update plans as buyers, channels and markets evolve.
Marketing leadership earns trust by starting with customers and finishing with honest evidence of results.
Example exercises and tools
Learn by doing.
Practical exercises, tools and real-world scenarios help participants take sharper marketing decisions and guide the team that delivers them.
Engaging workshops and hands-on exercises let participants in Liechtenstein work on their own marketing: setting SMART goals for a campaign, running a short design-thinking session and holding a post-campaign debrief. Ideas are exchanged openly across the group, and each person leaves with changes to make to a live plan.
Customer Persona
Build a picture of one buyer’s needs, habits and triggers to act.
Positioning Map
Map the brand against rivals on the points buyers value.
Channel Mix Plan
Choose channels for each campaign aim based on where the audience is.
Campaign Scorecard
Define the metrics a campaign must report against.
Assessment
Assessment and learning progress.
A mix of steps before, during and after the programme keeps learning relevant and turns it into action.
Before the training
Share your goals and team context.
Agree the objectives and focus areas.
Confirm the format, timing and group.
During the training
Role-plays, simulations and practical exercises.
Feedback from experienced leaders as skills develop.
Group discussion and reflection.
After the training
A personal action plan for the workplace.
Self-assessment and guided journaling to track progress.
Ongoing learning through peers, mentors and the alumni network.
Workplace application
Relevant to your context.
Participants use the tools in organisations across Liechtenstein, from planning one campaign to defending the marketing budget before senior leaders.
- Campaign PlanningDefine aims and audiences.
- Brand DecisionsKeep the brand coherent.
- Budget RoundsDefend spend with data.
- Sales AlignmentWork to common targets.
- Digital ChannelsBlend digital and offline.
- Product LaunchesTake new offers to market.
Let’s discuss your requirements
Request a Customised Leadership Programme.
Talk to our team about how this course can be tailored for your organisation in Liechtenstein or other locations worldwide.
- Share your priorities
- Receive a tailored proposal
- Explore delivery options
Adapting for Liechtenstein
Adapting the programme for Liechtenstein organisations.
We tailor the course so it reflects your people, your sector and the context you work in.
Local case studies
Examples and case studies drawn from leaders in Liechtenstein.
Cultural awareness
Content that respects cultural nuances and builds inclusive environments.
Community focus
Projects that address real local and community issues.
Industry and organisation focus
Examples, terminology and scenarios from your sector.
Delivery worldwide
Flexible delivery across Liechtenstein and worldwide.
We deliver this programme in Liechtenstein and in other locations worldwide, with flexible formats and options to suit your organisation.
- In-person
- Virtual
- Blended
At Your Workplace
In-house sessions at your office in Liechtenstein.
A Venue You Choose
Delivered at a training venue that suits your team.
Live Online
Interactive virtual sessions wherever your people are.
Across Countries
Programmes coordinated across several locations worldwide.
Client experiences
What our participants say.
Word-for-word feedback from participants at organisations in Singapore. Read all reviews
Yes definitely. Gaining a deep understanding of structured mentoring models is incredibly beneficial for anyone stepping into a leadership role.
Yes, it serves as an excellent starting point for teams managing cross-cultural integration.
Yes, the strategic frameworks shared are highly practical and worth learning for career growth.
Learning how to translate high-level company strategy into clear, measurable operational targets for our teams.
Yes, particularly for beginners who need a clear, structured way to start organizing workplace information.
Yes, I would recommend it. Gaining a clear framework on communication styles is highly useful for de-escalating tough client situations
Frequently asked questions
Common questions about this course.
What is the main focus of this course?
It equips marketers to lead strategy and teams: researching markets, positioning the brand, planning and budgeting, guiding creative and cross-functional work, and tracking results, in the markets organisations in Liechtenstein compete in.
What topics does the course cover?
Twelve units in three stages: setting direction (the marketing leader, market insight, brand positioning, plans and budgets), leading the work (leading creatives, campaign briefs, working across teams, winning support) and results and adaptation (joined-up channels, marketing metrics, testing and learning and staying ahead).
Who should attend this course?
CEOs, marketing directors, brand and digital marketing managers, product and PR professionals, and entrepreneurs or business owners who lead marketing.
Is the course suitable for new or first-time leaders?
Yes. It helps marketers running a team for the first time and experienced managers who want to move into strategy.
Is the course practical or theory-based?
Largely practical. Participants position a brand, prepare briefs, allocate budgets and analyse campaign data.
How long is the course?
The standard course runs over 2 full days, from 9 a.m. to 5 p.m. It can also be delivered as a 1-day, half-day, 90-minute or 60-minute session.
Can the course be customised for our organisation?
Yes. We can adapt the content, examples and format to your goals, industry and team. See Customized Corporate Training for how we tailor programmes.
Can we use examples from our own industry?
Yes. We design and deliver our courses with subject matter experts in each field. Tell us about your industry, context and terminology when you enquire, and it will be taken into account.
Can we combine this course with other topics?
Yes. We can combine related topics into one programme or build a learning pathway across several sessions and levels.
Is this course available outside Liechtenstein?
Yes. We deliver this programme in other countries worldwide, in person or live online, and can coordinate it across several locations.
What delivery options are available?
In person at your workplace or a venue you choose, live online, or a blend of both.
What kind of exercises and activities are included?
Buyer personas, positioning maps, brand workshops, brief writing, budget allocation, post-campaign debriefs and action planning.
Do participants receive mentoring during the course?
Yes. Participants receive mentorship and constructive feedback from experienced leaders throughout the course.
Will participants build a professional network?
Yes. Participants connect with fellow participants, build mentoring relationships with facilitators and guest speakers, and can join an alumni network for ongoing learning.
How does the course support personal growth?
Through regular self-assessment and reflection, guided journaling to track progress and set goals, and techniques for mindfulness and stress management.
Is the course relevant to the Liechtenstein context?
Yes. It can be delivered for marketing teams in Liechtenstein, and the exercises use the brands, campaigns and plans participants bring from their own organisations.
Which cities in Liechtenstein can the course be delivered in?
We can deliver it in cities across Liechtenstein, including Vaduz, Schaan, Triesen, Balzers, Eschen, Mauren and Triesenberg, and other cities on request. We also offer a full range of leadership courses in Liechtenstein.
Can we download a course brochure?
Yes. Download our course brochure for an overview of our training programmes.
How do we request a proposal?
Share your goals and requirements through the enquiry form on this page. Our team replies within one business day with suggestions and a tailored proposal.
Who can we contact about this course?
Email [email protected], call +65 6714 6663 or use the enquiry form on this page. We reply within one business day.
Next steps
From enquiry to delivery.
A simple, transparent process from your first message to the training day.
- 1
Enquiry
Share your training needs and priorities.
- 2
Consultation
We discuss and refine the scope with you.
- 3
Proposal
Receive a tailored proposal with delivery options.
- 4
Confirm
Review, adjust and agree the details.
- 5
Delivery
We deliver the programme for your team.
Get in touch
Get in touch about this course.
Tell us about your team and goals, and we will recommend the right format for your organisation in Liechtenstein. Fill in the form or contact our team directly.
- Email us[email protected]
- Call us+65 6714 6663
- Quick replyWe get back to you within one business day.
- Ask before you commitTalk to our team about the right course and format for your needs.
This course is customisable
We can tailor the content, examples and activities to your team’s industry, goals and workplace context. Explore Customized Training
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