Corporate leadership training
Leadership in Marketing Training Course in Austria
Give your marketing professionals the confidence to lead: researching consumers, growing brand visibility and market share, inspiring teams to creative, integrated campaigns and using analytics and A/B testing to show what works, through practical, hands-on training.
- In-person, virtual
or blended - Customised for
your organisation - Delivered worldwide,
including Austria - For marketing and brand
managers and team leaders
Course overview
What Is Leadership in Marketing?
Leadership in marketing is leading with clarity and purpose: choosing where marketing goes and inspiring the people who take it there. Participants move from overseeing campaigns to leading the function as a whole, covering consumer research, target markets and positioning, plans and resources, creative and cross-functional teamwork, and analytics that measure how effective each effort is.
Interactive lectures, case studies, group discussions and hands-on activities let participants work on positioning, briefs and campaign analytics, using real-world scenarios from markets marketing leaders in Austria operate in.
The course prepares marketing managers, brand strategists, digital marketers, product managers and advertising executives in Austria to lead with confidence as consumer preferences, technology and market trends keep changing. It also suits professionals moving into their first leadership role.
Why it matters
Why Marketing Leadership Matters in Austria
Organisations in Austria, like those everywhere, depend on marketing leaders who can read shifting consumer preferences, keep up with new technology and steer their teams towards clear goals. Such leaders protect the brand and help it grow.
Standing out
Where rivals compete for the same buyers, strong positioning raises the brand’s visibility and appeal.
Knowing the customer
Consumer research ahead of a campaign avoids paying for assumptions.
Proving value
Analytics give marketing leaders the proof that a campaign paid off.
Keeping pace
Proactive leaders help organisations in Austria stay ahead of market trends.
The Knowles leadership approach
From Insight to Impact
Participants learn a six-step cycle, beginning with research into consumers and ending with refining strategy on the evidence, suited to a single initiative or an entire year’s marketing.
Marketing leadership in action
- 1. InsightWhat do customers need?
- 2. PositionWhy choose us?
- 3. PlanWhich channels and budget?
- 4. CreateWill the idea resonate?
- 5. MeasureIs it working?
- 6. AdaptWhat will we change next?
Key benefits
Why Organisations Choose This Course
This programme helps your leaders and your organisation to:
Clearer Strategy
Every marketing initiative supports organisational objectives.
A Stronger Brand
Targeted branding increases visibility, recognition and loyalty.
Better Creative Work
Brainstorming and design thinking lift the quality of ideas.
Budget Well Spent
Analytics reveal which efforts justify their cost and which to drop.
Joined-Up Teams
Clear channels keep marketing in step with other departments.
Evidence-Led Decisions
A/B tests and research data decide, rather than hunches.
Have questions about this course?
Our team is happy to help. Send us a message and we will get back to you within one business day.
Course curriculum
A practical and structured learning journey.
Twelve units in three stages take participants from building a comprehensive marketing strategy, through leading creative and cross-functional teams, to evaluating performance and refining the approach.
- Unit 1
The Marketing Leader
- Discover what changes when you lead marketers rather than market yourself.
- Align marketing initiatives with organisational goals.
- Lead with clarity and purpose at strategy level.
- Unit 2
Market Insight
- Monitor consumers, competitors and market trends.
- Run consumer research into preferences and habits.
- Identify opportunities and threats in the data.
- Unit 3
Brand Positioning
- Pick target markets and decide what the brand offers them.
- Develop positioning that sets the brand apart from rivals.
- Keep branding coherent wherever customers encounter it.
- Unit 4
Plans and Budgets
- Create a comprehensive strategy with clear objectives and KPIs.
- Assign budget and tasks across channels and activities.
- Review spending regularly and refine the plan.
- Unit 5
Leading Creatives
- Run brainstorming sessions that generate fresh ideas.
- Allow experimentation while keeping business aims in view.
- Recognise good work and give feedback that improves the rest.
- Unit 6
Campaign Briefs
- Base every brief on a clear objective and target market.
- Set out the message and the KPIs it will be judged by.
- Brief external agencies and internal teams alike.
- Unit 7
Working Across Teams
- Strengthen cross-functional collaboration with sales and product.
- Use project tools to agree tasks and handovers.
- Negotiate win-win outcomes when priorities collide.
- Unit 8
Winning Support
- Make a persuasive case for marketing to senior stakeholders.
- Explain marketing’s contribution in terms of market share and growth.
- Win stakeholder support for innovation early.
- Unit 9
Joined-Up Channels
- Combine digital marketing strategies with traditional channels.
- Implement integrated campaigns across various channels.
- Give customers a coherent experience at every point.
- Unit 10
Marketing Metrics
- Set performance metrics that tie activity to business goals.
- Use analytics tools to measure the return on campaigns.
- Report findings openly to stakeholders.
- Unit 11
Testing and Learning
- Use A/B testing before committing the full budget.
- Iterate on strategy using insights and feedback.
- Hold regular reviews so the team learns from each campaign.
- Unit 12
Staying Ahead
- Track technological advances and market trends.
- Anticipate changes in consumer demand and respond.
- Mentor junior marketers and nurture new talent.
Course agenda
Two-day course agenda.
A sample agenda showing how the two days run, from 9 a.m. to 5 p.m. The final agenda is agreed with you.
Welcome, objectives and introductions
The marketing leader
Morning break
Market insight
Lunch
Brand positioning
Plans and budgets
Afternoon break
Leading creatives
Day one reflection
Close
Recap and goals for the day
Campaign briefs
Morning break
Working across teams
Lunch
Winning support
Joined-up channels and marketing metrics
Afternoon break
Testing, learning and staying ahead
Marketing leadership action plan
Close
Participant resources
What participants receive.
A practical set of resources to support learning during the course and application afterwards.
Course Workbook
Content, summaries and activities for every unit.
Templates and Worksheets
Ready-to-use tools to apply learning at work.
Action Plan Template
Turn learning into clear next steps.
Job Aids and Quick Guides
Key models, checklists and frameworks for daily use.
Digital Resources
Additional materials to revisit after the course.
Certificate of Completion
Recognition of the training completed.
Practical application
From theory to real workplace impact.
Participants work on positioning, briefs and campaign analytics through case studies, group discussions and hands-on activities based on the brands, budgets and teams marketing leaders in Austria oversee.
Brand Workshop
Develop a positioning strategy that differentiates a real or sample brand.
Brief Writing
Prepare a brief for an integrated campaign and refine it in a group.
Budget Allocation
Allot a fixed sum among channels and present the reasoning.
Campaign Review
Review a campaign’s analytics and agree how to refine it.
Who should attend
Designed for people who lead marketing.
Ideal for marketing managers, brand strategists, digital marketers, product managers and advertising executives, as well as professionals moving into leadership and business owners who handle their own marketing.
- Marketing ManagersGive the team direction and purpose.
- Brand ManagersGrow brand visibility and recognition.
- Product ManagersDevelop and position new products.
- Advertising and PRLead creative and agency campaigns.
- Business DevelopersExpand reach into new target markets.
- EntrepreneursHandle marketing for their own firm.
Course format and delivery
Flexible options to suit your organisation.
Choose the format and duration that fit your schedule and learning needs, whether at your workplace in Austria, online or a mix of both.
In-Person Training
Delivered at your organisation in Austria or at a suitable venue.
Virtual Training
Interactive, engaging live online delivery.
Blended Learning
A combination of in-person and virtual sessions.
Customised Training
Tailor case studies, organisation focus, delivery mode, modules and duration. Explore Customized Training
- Typical Duration2 Full Days9 a.m. to 5 p.m. Also available as a 1-day, half-day, 90-minute or 60-minute session.
Prerequisites
Prerequisites and experience level.
No prior leadership experience is required. Some familiarity with marketing helps, and the course works well for mixed groups.
No formal prerequisites
Open to anyone who leads or contributes to marketing work.
All experience levels
From marketers new to leading to senior managers.
Designed for mixed groups
Marketing and related roles see the work from each side.
Bring a live campaign
Bring a current plan, brief or campaign to work on.
Course framework
A structured approach to developing leaders.
The framework moves participants through a learning cycle: researching their market and brand, planning, experimenting with ideas, evaluating results and refining strategy in their own marketing work.
Practical and Actionable
Tools to use on the next initiative straight away.
Relevant to Austria
Grounded in the consumers and competition marketers in Austria encounter.
Strategic Mindset
A move from overseeing campaigns to leading strategy.
The marketing leadership cycle
- 1. LearnCore leadership principles
- 2. ExploreCase studies and discussion
- 3. PractiseRole-plays and simulations
- 4. ReflectSelf-assessment and journaling
- 5. ApplyReal-world projects
- 6. GrowMentoring and peer support
Key learning outcomes
From knowledge to lasting leadership impact.
By the end of this programme, participants will be able to:
- 01
Use market insight
Research consumers and competitors to identify opportunities.
- 02
Position the brand
Develop a differentiated brand position and apply it coherently everywhere.
- 03
Plan and budget
Create a comprehensive plan and assign resources wisely.
- 04
Brief well
Prepare briefs that give creatives clear direction.
- 05
Measure what matters
Set KPIs that show marketing’s effectiveness.
- 06
Adapt to change
Anticipate shifts in markets and consumer demand and respond.
Effective marketing leaders combine a clear purpose with the humility to let results shape the next move.
Example exercises and tools
Learn by doing.
Hands-on activities, practical tools and real-world scenarios help participants make better marketing decisions and guide the teams who implement them.
Case studies and group exercises recreate situations marketing leaders in Austria may encounter, from deciding between two versions of a campaign after an A/B test to agreeing a fair arrangement with an outside agency. Participants practise setting KPIs, running brainstorms and giving direction their team can act on, and leave with tools for their next marketing initiative.
Customer Persona
Profile one target consumer: preferences, habits and what moves them to buy.
Positioning Map
Show where the brand stands next to competitors on what matters to buyers.
Channel Mix Plan
Link each campaign objective to the channels that reach its audience.
Campaign Scorecard
Define the KPIs a campaign will be evaluated against.
Assessment
Assessment and learning progress.
A mix of steps before, during and after the programme keeps learning relevant and turns it into action.
Before the training
Share your goals and team context.
Agree the objectives and focus areas.
Confirm the format, timing and group.
During the training
Role-plays, simulations and practical exercises.
Feedback from experienced leaders as skills develop.
Group discussion and reflection.
After the training
A personal action plan for the workplace.
Self-assessment and guided journaling to track progress.
Ongoing learning through peers, mentors and the alumni network.
Workplace application
Relevant to your context.
Participants apply the tools in organisations across Austria, from setting KPIs for a campaign to presenting the marketing budget to senior stakeholders.
- Campaign PlanningSet objectives and KPIs.
- Brand DecisionsKeep branding coherent.
- Budget RoundsBack budget bids with analytics.
- Sales AlignmentCollaborate on shared targets.
- Digital ChannelsIntegrate digital and offline work.
- Product LaunchesTake new products to market.
Let’s discuss your requirements
Request a Customised Leadership Programme.
Talk to our team about how this course can be tailored for your organisation in Austria or other locations worldwide.
- Share your priorities
- Receive a tailored proposal
- Explore delivery options
Adapting for Austria
Adapting the programme for Austrian organisations.
We tailor the course so it reflects your people, your sector and the context you work in.
Local case studies
Examples and case studies drawn from leaders in Austria.
Cultural awareness
Content that respects cultural nuances and builds inclusive environments.
Community focus
Projects that address real local and community issues.
Industry and organisation focus
Examples, terminology and scenarios from your sector.
Delivery worldwide
Flexible delivery across Austria and worldwide.
We deliver this programme in Austria and in other locations worldwide, with flexible formats and options to suit your organisation.
- In-person
- Virtual
- Blended
At Your Workplace
In-house sessions at your office in Austria.
A Venue You Choose
Delivered at a training venue that suits your team.
Live Online
Interactive virtual sessions wherever your people are.
Across Countries
Programmes coordinated across several locations worldwide.
Client experiences
What our participants say.
Word-for-word feedback from participants at organisations in Singapore. Read all reviews
Yes, definitely. because it offers highly practical insights that help you navigate your role and better manage relationships within your team.
Yes, because it helped me learn the basics of critical thinking to generate new ideas, analyze articles, and make arguments.
Yes, I would recommend this training to my colleagues. Understanding these structured recovery methods provides great tools for managing stress.
The course allowed me to identify the area where errors could occur and the various steps to identify and reduce the errors. Case studies were also provided to give a real-life experience instead of theoretical lessons.
Learning how to translate high-level company strategy into clear, measurable operational targets for our teams.
Yes, but you must come with an open mind to self-reflect.
Frequently asked questions
Common questions about this course.
What is the main focus of this course?
Leading marketing with clarity and purpose: consumer research, target markets and positioning, comprehensive plans and resources, creative and cross-functional teamwork and analytics that evaluate results, for organisations in Austria.
What topics does the course cover?
Twelve units in three stages: setting direction (the marketing leader, market insight, brand positioning, plans and budgets), leading the work (leading creatives, campaign briefs, working across teams, winning support) and results and adaptation (joined-up channels, marketing metrics, testing and learning and staying ahead).
Who should attend this course?
Marketing managers, brand strategists, digital marketers, product managers, advertising executives, business developers and professionals moving into leadership.
Is the course suitable for new or first-time leaders?
Yes. Professionals moving into leadership gain a solid footing, and seasoned managers sharpen their strategic leadership.
Is the course practical or theory-based?
Mostly practical. Short lectures introduce each topic, then case studies and hands-on activities have participants position a brand, prepare briefs, allot budgets and review analytics.
How long is the course?
The standard course runs over 2 full days, from 9 a.m. to 5 p.m. It can also be delivered as a 1-day, half-day, 90-minute or 60-minute session.
Can the course be customised for our organisation?
Yes. We can adapt the content, examples and format to your goals, industry and team. See Customized Corporate Training for how we tailor programmes.
Can we use examples from our own industry?
Yes. We design and deliver our courses with subject matter experts in each field. Tell us about your industry, context and terminology when you enquire, and it will be taken into account.
Can we combine this course with other topics?
Yes. We can combine related topics into one programme or build a learning pathway across several sessions and levels.
Is this course available outside Austria?
Yes. We deliver this programme in other countries worldwide, in person or live online, and can coordinate it across several locations.
What delivery options are available?
In person at your workplace or a venue you choose, live online, or a blend of both.
What kind of exercises and activities are included?
Brainstorms, consumer profiles, positioning maps, brief preparation, budget exercises, A/B test and campaign reviews, and action planning, with feedback throughout.
Do participants receive mentoring during the course?
Yes. Participants receive mentorship and constructive feedback from experienced leaders throughout the course.
Will participants build a professional network?
Yes. Participants connect with fellow participants, build mentoring relationships with facilitators and guest speakers, and can join an alumni network for ongoing learning.
How does the course support personal growth?
Through regular self-assessment and reflection, guided journaling to track progress and set goals, and techniques for mindfulness and stress management.
Is the course relevant to the Austrian context?
Yes. It is designed for marketing professionals working in Austria, with case studies and group discussions that apply to the brands, customers and teams they are responsible for.
Which cities in Austria can the course be delivered in?
We can deliver it in cities across Austria, including Vienna, Graz, Linz, Salzburg, Innsbruck, Klagenfurt and Villach, and other cities on request. We also offer a full range of leadership courses in Austria.
Can we download a course brochure?
Yes. Download our course brochure for an overview of our training programmes.
How do we request a proposal?
Share your goals and requirements through the enquiry form on this page. Our team replies within one business day with suggestions and a tailored proposal.
Who can we contact about this course?
Email [email protected], call +65 6714 6663 or use the enquiry form on this page. We reply within one business day.
Next steps
From enquiry to delivery.
A simple, transparent process from your first message to the training day.
- 1
Enquiry
Share your training needs and priorities.
- 2
Consultation
We discuss and refine the scope with you.
- 3
Proposal
Receive a tailored proposal with delivery options.
- 4
Confirm
Review, adjust and agree the details.
- 5
Delivery
We deliver the programme for your team.
Get in touch
Get in touch about this course.
Tell us about your team and goals, and we will recommend the right format for your organisation in Austria. Fill in the form or contact our team directly.
- Email us[email protected]
- Call us+65 6714 6663
- Quick replyWe get back to you within one business day.
- Ask before you commitTalk to our team about the right course and format for your needs.
This course is customisable
We can tailor the content, examples and activities to your team’s industry, goals and workplace context. Explore Customized Training
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