Corporate leadership training
Leadership in Creative Industries Training Course in Vietnam
Give leaders in the arts, media and design the skills to build creative ventures that last: leading talented teams and productions, owning and pricing what they make, engaging audiences and enriching communities through culture, in a practical, hands-on programme.
- In-person, virtual
or blended - Customised for
your organisation - Delivered worldwide,
including Vietnam - For creative entrepreneurs
and cultural leaders
Course overview
What Is Leadership in Creative Industries?
Creative industries leadership is the capacity to grow and direct enterprises in the arts, media and design so that original ideas reach the people who want them and generate an income. The course builds creative entrepreneurship, leadership of teams and productions, intellectual property know-how, marketing and financial management, and ways to use heritage and the arts for community benefit.
Hands-on workshops and case studies let participants plan a venture, chart their audiences and cost creative work, using projects like those run by creative leaders in Vietnam.
Vietnam’s creative industries are vibrant and evolving quickly across the arts, media and design. The course helps creative professionals, media managers, marketing and branding executives and arts administrators in Vietnam turn creative instincts into business results, lead diverse teams with ethics and cultural sensitivity, and use digital technology to innovate.
Why it matters
Why Creative Leadership Matters in Vietnam
Vietnam’s creative landscape is evolving rapidly. Leaders who pair business acumen with cultural sensitivity, nurture talent and build partnerships across the creative ecosystem help creative ventures grow and enrich their communities.
Creativity creates value
Well-led arts, media and design work grows into enterprises and livelihoods.
Talent needs business skills
Talented people frequently find markets, investment and legal protection hard to secure.
Heritage can be lost
Inherited skills live on when makers find a way to keep them commercially worthwhile.
Culture connects people
Creative initiatives build dialogue and promote cultural appreciation across Vietnam.
The Knowles leadership approach
From Insight to Impact
Following a venture through its life, from spark to enduring work that enriches its community, the ring shows how to guide people and decisions at each turn while keeping creativity at the centre.
Creative leadership in action
- 1. IdeaWhat will we create?
- 2. CollaborateWho makes it with us?
- 3. ProtectWho owns the work?
- 4. AudienceWho will value it?
- 5. EarnHow will it pay?
- 6. SustainWill it last and give back?
Key benefits
Why Organisations Choose This Course
This programme helps your leaders and your organisation to:
Stronger Ventures
Creative enterprises backed by sound plans and steady finances.
Protected Ideas
Intellectual property in designs, music and media kept secure by rights and licences.
Wider Audiences
Products and campaigns that reach audiences beyond the home market.
Projects Delivered
Campaigns and productions that land on time and on budget.
Living Traditions
Traditional skills kept going by work that earns.
Collaborative Culture
Diverse, multidisciplinary teams united by a common creative direction.
Have questions about this course?
Our team is happy to help. Send us a message and we will get back to you within one business day.
Course curriculum
A practical and structured learning journey.
The 12 units fall into three stages: first creative vision and the teams behind it, then the business of creative work, and finally how that work serves culture and community.
- Unit 1
The Creative Economy
- Chart the arts, media and design sectors and how they connect.
- Track how an idea travels from creator to audience or user.
- Pinpoint where value grows and where it leaks away.
- Unit 2
Living Heritage
- Mine traditional arts for fresh creative ideas.
- Pair heritage craft with current design thinking.
- Treat the meaning of traditions with cultural awareness.
- Unit 3
Creative Teams
- Unite multidisciplinary teams behind one creative direction.
- Encourage experimentation and risk-taking without losing focus.
- Give input on artistic work that builds trust and respect.
- Unit 4
Running Projects
- Scope, schedule and cost a creative campaign or production.
- Keep clients, partners and evolving briefs aligned.
- Meet deadlines while protecting creative quality.
- Unit 5
Creative Ventures
- Build a business model around your creative strengths.
- Prototype and test an offer with users before scaling up.
- Pick a structure that fits the venture legally and commercially.
- Unit 6
Protecting Ideas
- Grasp the basics of copyright, trademark and design registration.
- Earn from your work through licensing deals and contracts.
- Use other creators’ content responsibly, with permission.
- Unit 7
Reaching Markets
- Use data and consumer insight to identify who values your work.
- Engage them on digital platforms, at events and with partners.
- Craft compelling narratives that draw people to the work.
- Unit 8
Creative Finance
- Cost creative work so the price covers effort, materials and profit.
- Smooth cash flow when income from commissions arrives unevenly.
- Compare investment, grants, loans and commissioned work.
- Unit 9
Preserving Culture
- Capture traditional skills in writing, image and film.
- Teach heritage skills to younger makers through apprenticeships.
- Make traditional work pay for the people who practise it.
- Unit 10
Arts for Dialogue
- Use art and media initiatives to connect different groups.
- Promote cultural appreciation through shared festivals and exhibitions.
- Bring marginalised voices into the creative work you lead.
- Unit 11
Innovation Networks
- Link up with peers across creative disciplines and industries.
- Negotiate partnerships with businesses, schools and community groups.
- Share resources and ideas to co-create new work.
- Unit 12
Lasting Impact
- Name the value your work adds to culture, community and the economy.
- Use feedback and evidence to show partners your impact.
- Plan for a venture that keeps going after one project ends.
Course agenda
Two-day course agenda.
A sample agenda showing how the two days run, from 9 a.m. to 5 p.m. The final agenda is agreed with you.
Welcome, objectives and introductions
The creative economy
Morning break
Living heritage
Lunch
Creative teams
Running projects
Afternoon break
Creative ventures
Day one reflection
Close
Recap and goals for the day
Protecting ideas
Morning break
Reaching markets
Lunch
Creative finance
Preserving culture and arts for dialogue
Afternoon break
Innovation networks
Lasting impact and action planning
Close
Participant resources
What participants receive.
A practical set of resources to support learning during the course and application afterwards.
Course Workbook
Content, summaries and activities for every unit.
Templates and Worksheets
Ready-to-use tools to apply learning at work.
Action Plan Template
Turn learning into clear next steps.
Job Aids and Quick Guides
Key models, checklists and frameworks for daily use.
Digital Resources
Additional materials to revisit after the course.
Certificate of Completion
Recognition of the training completed.
Practical application
From theory to real workplace impact.
Participants put each idea into practice: presenting a venture, solving a rights question, mapping who the audience is and designing a heritage initiative, the choices leaders of arts, media and design ventures in Vietnam face.
Venture Pitch
Pitch your creative venture to a panel playing potential investors.
Rights Clinic
Establish who owns a work and agree the terms for licensing it.
Audience Mapping
Work out which audiences will buy, share or back a creative product.
Heritage Project
Design a project that keeps a heritage craft in practice.
Who should attend
Designed for people who lead creative work.
Ideal for creative professionals, managers in media and entertainment, marketing and branding executives and arts administrators who want to lead creative work or use the arts for positive change, whatever their background.
- EntrepreneursTurn a creative idea into a durable business.
- Artists and MakersEarn a steady living from their creative practice.
- Arts ManagersManage arts organisations, venues and programmes.
- EducatorsDevelop the skills of young creatives.
- Community LeadersEnrich communities through creative initiatives.
- Business LeadersApply design thinking across the business.
Course format and delivery
Flexible options to suit your organisation.
Choose the format and duration that fit your schedule and learning needs, whether at your workplace in Vietnam, online or a mix of both.
In-Person Training
Delivered at your organisation in Vietnam or at a suitable venue.
Virtual Training
Interactive, engaging live online delivery.
Blended Learning
A combination of in-person and virtual sessions.
Customised Training
Tailor case studies, organisation focus, delivery mode, modules and duration. Explore Customized Training
- Typical Duration2 Full Days9 a.m. to 5 p.m. Also available as a 1-day, half-day, 90-minute or 60-minute session.
Prerequisites
Prerequisites and experience level.
No prior experience is required. The course suits new and established creative leaders alike and works well for mixed groups from different disciplines.
No formal prerequisites
Open to anyone who leads, or wants to lead, creative work.
All experience levels
From recent graduates to established creative professionals.
Designed for mixed groups
Creatives, managers and partners learn side by side.
Ready to take part
Bring a creative idea or venture you are working on.
Course framework
A structured approach to developing leaders.
The framework follows a learning cycle that starts with how the creative economy works, then moves through practice and reflection to applying each idea in the participant’s own venture.
Practical and Actionable
Tools and templates ready for use the next working day.
Relevant to Vietnam
Grounded in Vietnam’s arts, media and design scene and its markets.
Creativity Protected
Business structure that gives creativity room to grow.
The creative leadership cycle
- 1. LearnCore leadership principles
- 2. ExploreCase studies and discussion
- 3. PractiseRole-plays and simulations
- 4. ReflectSelf-assessment and journaling
- 5. ApplyReal-world projects
- 6. GrowMentoring and peer support
Key learning outcomes
From knowledge to lasting leadership impact.
By the end of this programme, participants will be able to:
- 01
Build a venture
Build a business model that lets a creative practice thrive.
- 02
Protect your work
Secure creative output with the right mix of rights, licences and contracts.
- 03
Reach your audience
Use market insight to find your audience and engage it.
- 04
Price and plan
Cost projects accurately and price creative work fairly.
- 05
Lead creative teams
Guide diverse collaborators towards one artistic vision.
- 06
Create social value
Lead creative initiatives that enrich communities and preserve culture.
Great creative leadership gives ideas the discipline they need without dimming their originality.
Example exercises and tools
Learn by doing.
Practical exercises and planning templates are applied directly to each participant’s own creative project or venture.
Exercises draw on situations creative leaders in Vietnam may face, from shaping a multimedia campaign around a strong story to prototyping an idea and refining it on audience feedback. Participants apply design thinking to a real challenge from their own work, practise presenting an artistic vision to stakeholders and leave with a plan for their venture or team.
Model Canvas
Plot value, customers and income for your venture on a Business Model Canvas.
Rights Checklist
Note which creative assets you hold and which still need protection.
Pricing Your Work
Arrive at a price that covers your time and costs.
Impact Story
Show how your work enriches culture and community.
Assessment
Assessment and learning progress.
A mix of steps before, during and after the programme keeps learning relevant and turns it into action.
Before the training
Share your goals and team context.
Agree the objectives and focus areas.
Confirm the format, timing and group.
During the training
Role-plays, simulations and practical exercises.
Feedback from experienced leaders as skills develop.
Group discussion and reflection.
After the training
A personal action plan for the workplace.
Self-assessment and guided journaling to track progress.
Ongoing learning through peers, mentors and the alumni network.
Workplace application
Relevant to your context.
Participants apply each tool, from costing a commission to running a festival, in the creative businesses and arts organisations they work in across Vietnam.
- Studio ManagementOrganise a studio and its daily work.
- ExhibitionsBring work in front of new viewers.
- Client ContractsAgree deliverables, payment and rights.
- Online SalesSell creative products through digital channels.
- FestivalsUse events to connect communities.
- Heritage WorkshopsTrain new makers in heritage crafts.
Let’s discuss your requirements
Request a Customised Leadership Programme.
Talk to our team about how this course can be tailored for your organisation in Vietnam or other locations worldwide.
- Share your priorities
- Receive a tailored proposal
- Explore delivery options
Adapting for Vietnam
Adapting the programme for Vietnamese organisations.
We tailor the course so it reflects your people, your sector and the context you work in.
Local case studies
Examples and case studies drawn from leaders in Vietnam.
Cultural awareness
Content that respects cultural nuances and builds inclusive environments.
Community focus
Projects that address real local and community issues.
Industry and organisation focus
Examples, terminology and scenarios from your sector.
Delivery worldwide
Flexible delivery across Vietnam and worldwide.
We deliver this programme in Vietnam and in other locations worldwide, with flexible formats and options to suit your organisation.
- In-person
- Virtual
- Blended
At Your Workplace
In-house sessions at your office in Vietnam.
A Venue You Choose
Delivered at a training venue that suits your team.
Live Online
Interactive virtual sessions wherever your people are.
Across Countries
Programmes coordinated across several locations worldwide.
Client experiences
What our participants say.
Word-for-word feedback from participants at organisations in Singapore. Read all reviews
Yes, but you must come with an open mind to self-reflect.
Yes, because it serves as a helpful reminder to prioritize mental well-being alongside daily targets.
Yes, definitely. because it offers highly practical insights that help you navigate your role and better manage relationships within your team.
Yes, I would recommend it. Gaining a clear framework on communication styles is highly useful for de-escalating tough client situations
Yes, I definitely would. The program teaches you exactly how to approach closing deals and handle tough discussions with confidence.
Yes, because it helped me learn the basics of critical thinking to generate new ideas, analyze articles, and make arguments.
Frequently asked questions
Common questions about this course.
What is the main focus of this course?
It develops the leadership behind successful creative ventures in the arts, media and design: entrepreneurship, guiding teams and productions, protecting and pricing work, finding audiences and creating cultural and social value in Vietnam.
What topics does the course cover?
Twelve units in three stages: creative vision (the creative economy, living heritage, creative teams, running projects), creative business (creative ventures, protecting ideas, reaching markets, creative finance) and culture and community (preserving culture, arts for dialogue, innovation networks and lasting impact).
Who should attend this course?
Creative professionals, media and entertainment managers, marketing and branding executives, arts administrators, educators, entrepreneurs and community leaders.
Is the course suitable for new or first-time leaders?
Yes. Newcomers starting a first creative venture benefit as much as experienced professionals who want to take their work further.
Is the course practical or theory-based?
Very practical. Interactive workshops and real-world case studies have participants pitch ideas, settle rights questions, map audiences and design projects.
How long is the course?
The standard course runs over 2 full days, from 9 a.m. to 5 p.m. It can also be delivered as a 1-day, half-day, 90-minute or 60-minute session.
Can the course be customised for our organisation?
Yes. We can adapt the content, examples and format to your goals, industry and team. See Customized Corporate Training for how we tailor programmes.
Can we use examples from our own industry?
Yes. We design and deliver our courses with subject matter experts in each field. Tell us about your industry, context and terminology when you enquire, and it will be taken into account.
Can we combine this course with other topics?
Yes. We can combine related topics into one programme or build a learning pathway across several sessions and levels.
Is this course available outside Vietnam?
Yes. We deliver this programme in other countries worldwide, in person or live online, and can coordinate it across several locations.
What delivery options are available?
In person at your workplace or a venue you choose, live online, or a blend of both.
What kind of exercises and activities are included?
A venture pitch, a rights exercise, audience mapping, a heritage project design, a Business Model Canvas, an IP checklist, costing practice and an impact story, all with feedback.
Do participants receive mentoring during the course?
Yes. Participants receive mentorship and constructive feedback from experienced leaders throughout the course.
Will participants build a professional network?
Yes. Participants connect with fellow participants, build mentoring relationships with facilitators and guest speakers, and can join an alumni network for ongoing learning.
How does the course support personal growth?
Through regular self-assessment and reflection, guided journaling to track progress and set goals, and techniques for mindfulness and stress management.
Is the course relevant to the Vietnamese context?
Yes. It is designed for leaders in Vietnam’s arts, media and design sectors, with case studies and discussions on the cultural nuances, partnerships and market dynamics they meet locally.
Which cities in Vietnam can the course be delivered in?
We can deliver it in cities across Vietnam, including Ho Chi Minh City, Hanoi, Hai Phong, Da Nang, Can Tho, Bien Hoa and Hue, and other cities on request. We also offer a full range of leadership courses in Vietnam.
Can we download a course brochure?
Yes. Download our course brochure for an overview of our training programmes.
How do we request a proposal?
Share your goals and requirements through the enquiry form on this page. Our team replies within one business day with suggestions and a tailored proposal.
Who can we contact about this course?
Email [email protected], call +65 6714 6663 or use the enquiry form on this page. We reply within one business day.
Next steps
From enquiry to delivery.
A simple, transparent process from your first message to the training day.
- 1
Enquiry
Share your training needs and priorities.
- 2
Consultation
We discuss and refine the scope with you.
- 3
Proposal
Receive a tailored proposal with delivery options.
- 4
Confirm
Review, adjust and agree the details.
- 5
Delivery
We deliver the programme for your team.
Get in touch
Get in touch about this course.
Tell us about your team and goals, and we will recommend the right format for your organisation in Vietnam. Fill in the form or contact our team directly.
- Email us[email protected]
- Call us+65 6714 6663
- Quick replyWe get back to you within one business day.
- Ask before you commitTalk to our team about the right course and format for your needs.
This course is customisable
We can tailor the content, examples and activities to your team’s industry, goals and workplace context. Explore Customized Training
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