Corporate leadership training
Leadership Training for Sales Managers Training Course in Vietnam
Give your sales managers the skills to inspire rather than simply push: set realistic goals, organise territories and projections, mentor each team member and grow a committed team that takes responsibility for its targets, with interactive, practice-based learning.
- In-person, virtual
or blended - Customised for
your organisation - Delivered worldwide,
including Vietnam - For sales managers, directors
and future sales leaders
Course overview
What Is Sales Leadership?
Sales leadership is about achieving targets by empowering a team, not by closing every deal yourself. The course shows sales managers how to communicate goals and expectations, allocate territories and resources, project sales from pipeline and market trends, act on metrics, and motivate, mentor and hold people accountable so the team performs as one.
Interactive sessions, case studies and role-playing scenarios let participants set targets, review deals and rehearse challenging conversations, using situations drawn from the competitive markets sales leaders in Vietnam face.
The course is delivered for sales managers in Vietnam who want to do more than chase targets: to inspire their teams, communicate goals clearly and adapt plans as markets change. It builds the leadership habits that keep a sales team motivated, accountable and growing.
Why it matters
Why Sales Leadership Matters in Vietnam
Sales teams in Vietnam work in competitive markets that keep changing. Managers who set realistic goals, coach their people and adjust their plans in good time give their organisations steadier growth.
Competitive markets
Where competitors watch each other closely, the strength of the sales team’s leadership can decide who keeps the customer.
The manager makes the team
People sell with more energy when goals are explicit and a manager mentors them.
Decisions on evidence
Realistic targets and careful projections let the business plan around its sales with confidence.
Lasting customer trust
Motivated, honest sales teams build the customer loyalty organisations in Vietnam depend on.
The Knowles leadership approach
From Insight to Impact
The cycle has six steps, from setting the goal to adapting the plan as results arrive, and sales managers can use it again every month or quarter.
Sales leadership in action
- 1. TargetWhat must we achieve?
- 2. PlanWhere do we focus?
- 3. EquipIs the team ready to sell?
- 4. CoachHow can each rep improve?
- 5. TrackAre deals moving?
- 6. AdjustWhat will we change?
Key benefits
Why Organisations Choose This Course
This programme helps your leaders and your organisation to:
Targets Met More Often
Explicit goals and realistic plans keep everyone aiming at the target.
More Reliable Forecasts
Steadier deal tracking produces projections the business can rely on.
Stronger Coaching
Regular coaching sessions develop the whole team, not a favoured few.
A Motivated Sales Team
Celebrating milestones and setting fair goals keeps spirits up.
Clear Accountability
Every team member answers for their own results and actions.
Better Customer Focus
Teams that show empathy earn customers who come back.
Have questions about this course?
Our team is happy to help. Send us a message and we will get back to you within one business day.
Course curriculum
A practical and structured learning journey.
Twelve units, grouped in three stages, lead participants from stepping into a leadership role to planning how to win in the market and, finally, raising the team’s performance week by week.
- Unit 1
Seller to Manager
- Notice how the role changes when the team’s targets become yours.
- Delegate selling tasks so you have time to lead.
- Clarify how success is measured in a manager’s role.
- Unit 2
Sales Culture
- Grow a high-performance culture built on integrity.
- Agree how the team should look after each customer.
- Make accountability part of daily team life.
- Unit 3
Clear Sales Targets
- Link the company’s objectives to SMART goals for each person.
- Set goals that are ambitious yet realistic.
- Spell out expected activity levels alongside sales results.
- Unit 4
Motivating Reps
- Use active listening to learn what drives each team member.
- Celebrate successes and milestones in meaningful ways.
- Lift morale after a slow quarter or a string of losses.
- Unit 5
Sales Planning
- Shape a plan around goals, market demand and team resources.
- Choose which products, segments and customers to put first.
- Allocate people and budget where revenue gains are largest.
- Unit 6
Territory Planning
- Give each salesperson a balanced set of areas and accounts.
- Size each area by effort, distance and opportunity.
- Revisit coverage when market demand shifts.
- Unit 7
Sales Forecasting
- Project sales by weighing each stage of the pipeline.
- Spot over-hopeful deals and risks before month end.
- Report projections to senior managers simply and clearly.
- Unit 8
Reading the Market
- Follow industry trends and what customers are asking for.
- Monitor competitor activity to catch openings and threats.
- Turn what the market shows you into team priorities.
- Unit 9
Sales Coaching
- Hold coaching sessions around genuine calls and deals.
- Share honest, constructive points after each customer call.
- Create an individual development plan for each person.
- Unit 10
Pipeline Reviews
- Go through open deals with each salesperson regularly.
- Ask the questions that show whether a deal will really happen.
- Set the actions that bring each sale nearer.
- Unit 11
Using Sales Data
- Analyse sales metrics to see patterns and weak spots.
- Focus on a short list of metrics that forecast sales.
- Let the metrics, not guesswork, settle risky choices.
- Unit 12
Team Cohesion
- Address disputes over customers and credit constructively.
- Use brainstorming to share ideas that work.
- Open clear channels between sales and other teams.
Course agenda
Two-day course agenda.
A sample agenda showing how the two days run, from 9 a.m. to 5 p.m. The final agenda is agreed with you.
Welcome, objectives and introductions
Seller to manager
Morning break
Building a sales culture
Lunch
Clear sales targets
Motivating reps
Afternoon break
Sales planning
Day one reflection
Close
Recap and goals for the day
Territory planning
Morning break
Forecasting and the market
Lunch
Sales coaching
Pipeline reviews and using sales data
Afternoon break
Building team cohesion
Sales leadership action plan
Close
Participant resources
What participants receive.
A practical set of resources to support learning during the course and application afterwards.
Course Workbook
Content, summaries and activities for every unit.
Templates and Worksheets
Ready-to-use tools to apply learning at work.
Action Plan Template
Turn learning into clear next steps.
Job Aids and Quick Guides
Key models, checklists and frameworks for daily use.
Digital Resources
Additional materials to revisit after the course.
Certificate of Completion
Recognition of the training completed.
Practical application
From theory to real workplace impact.
Participants work on role-playing scenarios, planning exercises and real-world case studies, applying each idea to the goals, customers and salespeople that sales leaders in Vietnam are responsible for.
Sales Plan Build
Break a sales goal down into actions per segment and customer.
Coaching Role-Plays
Guide a salesperson whose deal has lost momentum.
Forecast Exercise
Project sales from a sample pipeline and question each deal.
Performance Talks
Handle a challenging talk about results below target.
Who should attend
Designed for people who lead sales teams.
Suited to sales managers, team leaders and executives who want to lead more effectively, including those aiming to run larger teams, and to colleagues in marketing or product roles who want to see how sales leadership drives growth.
- Sales ManagersMotivate, mentor and guide their people.
- Sales DirectorsSet direction and coach their managers.
- Senior Sales StaffGet ready to lead colleagues for the first time.
- Marketing ManagersPlan campaigns around sales goals.
- Product ManagersSupport the sales team day to day.
- EntrepreneursSet up and lead a new sales team.
Course format and delivery
Flexible options to suit your organisation.
Choose the format and duration that fit your schedule and learning needs, whether at your workplace in Vietnam, online or a mix of both.
In-Person Training
Delivered at your organisation in Vietnam or at a suitable venue.
Virtual Training
Interactive, engaging live online delivery.
Blended Learning
A combination of in-person and virtual sessions.
Customised Training
Tailor case studies, organisation focus, delivery mode, modules and duration. Explore Customized Training
- Typical Duration2 Full Days9 a.m. to 5 p.m. Also available as a 1-day, half-day, 90-minute or 60-minute session.
Prerequisites
Prerequisites and experience level.
No prior management experience is required. Some familiarity with selling helps, and the course works well for mixed groups.
No formal prerequisites
Open to anyone who leads or works closely with a sales team.
All experience levels
From senior sales staff to sales directors.
Designed for mixed groups
Sales and non-sales roles learn how each sees the team.
Bring your numbers
Bring a recent target, plan or pipeline to work on.
Course framework
A structured approach to developing leaders.
Each part of the course follows a cycle: participants study how their team sells now, try different approaches, use feedback to judge the effect and then apply what works to their own goals.
Practical and Actionable
Methods participants can bring to the next team meeting.
Relevant to Vietnam
Shaped by the competitive markets sales teams in Vietnam serve.
Leader Mindset
Time to reflect on becoming a leader, not only a seller.
The sales leadership cycle
- 1. LearnCore leadership principles
- 2. ExploreCase studies and discussion
- 3. PractiseRole-plays and simulations
- 4. ReflectSelf-assessment and journaling
- 5. ApplyReal-world projects
- 6. GrowMentoring and peer support
Key learning outcomes
From knowledge to lasting leadership impact.
By the end of this programme, participants will be able to:
- 01
Set fair targets
Link company objectives to SMART goals for the team and each salesperson.
- 02
Plan territories
Distribute customers and effort where the opportunity is greatest.
- 03
Forecast with care
Project sales from open deals and set out the risks plainly.
- 04
Coach every rep
Mentor each salesperson towards better results.
- 05
Review the pipeline
Hold regular deal reviews that end with clear next steps.
- 06
Motivate the team
Use celebration and accountability to sustain the team’s energy.
A sales leader succeeds when the whole team sells better, not when they remain the top performer themselves.
Example exercises and tools
Learn by doing.
Participants use realistic sales situations, simple planning tools and role-plays to set goals, coach people and check progress as effective managers do.
Role-plays and case studies follow the moments a sales manager in Vietnam is likely to meet, such as a new hire struggling in the first months, a competitor cutting prices or a team losing heart after a slow quarter. Participants rehearse the conversation, adjust the plan and agree next steps, so they return with routines ready for their own team.
Rep Profile
Record what each salesperson does well, needs to develop and cares about.
Account Grid
Score customers by opportunity and the time they demand.
Deal Review
Talk through an open deal and judge how likely it is to close.
Win-Loss Review
Learn from recent wins and losses to adjust the approach.
Assessment
Assessment and learning progress.
A mix of steps before, during and after the programme keeps learning relevant and turns it into action.
Before the training
Share your goals and team context.
Agree the objectives and focus areas.
Confirm the format, timing and group.
During the training
Role-plays, simulations and practical exercises.
Feedback from experienced leaders as skills develop.
Group discussion and reflection.
After the training
A personal action plan for the workplace.
Self-assessment and guided journaling to track progress.
Ongoing learning through peers, mentors and the alumni network.
Workplace application
Relevant to your context.
What participants learn is used in sales teams across Vietnam, from the regular team meeting to planning targets for the quarter ahead.
- Sales MeetingsAgree the week’s priorities together.
- Territory PlansBalance the market across the team.
- Pipeline ReviewsPush each sale a step closer.
- Rep CoachingHelp every salesperson improve.
- Key AccountsKeep your biggest customers loyal.
- Quarterly PlanningPlan the quarter’s goals.
Let’s discuss your requirements
Request a Customised Leadership Programme.
Talk to our team about how this course can be tailored for your organisation in Vietnam or other locations worldwide.
- Share your priorities
- Receive a tailored proposal
- Explore delivery options
Adapting for Vietnam
Adapting the programme for Vietnamese organisations.
We tailor the course so it reflects your people, your sector and the context you work in.
Local case studies
Examples and case studies drawn from leaders in Vietnam.
Cultural awareness
Content that respects cultural nuances and builds inclusive environments.
Community focus
Projects that address real local and community issues.
Industry and organisation focus
Examples, terminology and scenarios from your sector.
Delivery worldwide
Flexible delivery across Vietnam and worldwide.
We deliver this programme in Vietnam and in other locations worldwide, with flexible formats and options to suit your organisation.
- In-person
- Virtual
- Blended
At Your Workplace
In-house sessions at your office in Vietnam.
A Venue You Choose
Delivered at a training venue that suits your team.
Live Online
Interactive virtual sessions wherever your people are.
Across Countries
Programmes coordinated across several locations worldwide.
Client experiences
What our participants say.
Word-for-word feedback from participants at organisations in Singapore. Read all reviews
The course allowed me to identify the area where errors could occur and the various steps to identify and reduce the errors. Case studies were also provided to give a real-life experience instead of theoretical lessons.
Yes definitely, since it teaches a fresh, highly constructive approach to problem-solving and team collaboration.
Yes, particularly for beginners who need a clear, structured way to start organizing workplace information.
The most useful aspects were learning about active listening, empathy, and adopting a growth mindset. The case studies and brainstorming sessions provided practical ideas for managing remote and hybrid teams, building rapport, and leading effectively.
Yes, I definitely would. The program teaches you exactly how to approach closing deals and handle tough discussions with confidence.
Yes, since learning how to think critically is essential for both daily work tasks and personal decision-making.
Frequently asked questions
Common questions about this course.
What is the main focus of this course?
It prepares sales managers to lead a team to its targets: setting realistic goals, planning territories and projections, acting on sales metrics, and motivating and mentoring each salesperson, in markets across Vietnam.
What topics does the course cover?
Twelve units in three stages: from seller to leader (seller to manager, sales culture, clear sales targets, motivating reps), planning to win (sales planning, territory planning, sales forecasting, reading the market) and driving performance (sales coaching, pipeline reviews, using sales data and team cohesion).
Who should attend this course?
Sales managers, team leaders and executives, experienced salespeople preparing to lead, marketing and product managers, and entrepreneurs growing a sales team.
Is the course suitable for new or first-time leaders?
Yes. Salespeople moving into management learn how to lead former peers, and established managers sharpen their coaching and planning.
Is the course practical or theory-based?
Strongly practical. Through role-plays and case studies, participants set goals, project sales, go through open deals and rehearse coaching talks.
How long is the course?
The standard course runs over 2 full days, from 9 a.m. to 5 p.m. It can also be delivered as a 1-day, half-day, 90-minute or 60-minute session.
Can the course be customised for our organisation?
Yes. We can adapt the content, examples and format to your goals, industry and team. See Customized Corporate Training for how we tailor programmes.
Can we use examples from our own industry?
Yes. We design and deliver our courses with subject matter experts in each field. Tell us about your industry, context and terminology when you enquire, and it will be taken into account.
Can we combine this course with other topics?
Yes. We can combine related topics into one programme or build a learning pathway across several sessions and levels.
Is this course available outside Vietnam?
Yes. We deliver this programme in other countries worldwide, in person or live online, and can coordinate it across several locations.
What delivery options are available?
In person at your workplace or a venue you choose, live online, or a blend of both.
What kind of exercises and activities are included?
Goal setting, customer scoring, sales projections, deal reviews, coaching and negotiation role-plays, conversations about results and a personal action plan, with feedback throughout.
Do participants receive mentoring during the course?
Yes. Participants receive mentorship and constructive feedback from experienced leaders throughout the course.
Will participants build a professional network?
Yes. Participants connect with fellow participants, build mentoring relationships with facilitators and guest speakers, and can join an alumni network for ongoing learning.
How does the course support personal growth?
Through regular self-assessment and reflection, guided journaling to track progress and set goals, and techniques for mindfulness and stress management.
Is the course relevant to the Vietnamese context?
Yes. It is designed for sales managers working in Vietnam, with exercises built around the competitive, changing markets their teams sell into.
Which cities in Vietnam can the course be delivered in?
We can deliver it in cities across Vietnam, including Ho Chi Minh City, Hanoi, Hai Phong, Da Nang, Can Tho, Bien Hoa and Hue, and other cities on request. We also offer a full range of leadership courses in Vietnam.
Can we download a course brochure?
Yes. Download our course brochure for an overview of our training programmes.
How do we request a proposal?
Share your goals and requirements through the enquiry form on this page. Our team replies within one business day with suggestions and a tailored proposal.
Who can we contact about this course?
Email [email protected], call +65 6714 6663 or use the enquiry form on this page. We reply within one business day.
Next steps
From enquiry to delivery.
A simple, transparent process from your first message to the training day.
- 1
Enquiry
Share your training needs and priorities.
- 2
Consultation
We discuss and refine the scope with you.
- 3
Proposal
Receive a tailored proposal with delivery options.
- 4
Confirm
Review, adjust and agree the details.
- 5
Delivery
We deliver the programme for your team.
Get in touch
Get in touch about this course.
Tell us about your team and goals, and we will recommend the right format for your organisation in Vietnam. Fill in the form or contact our team directly.
- Email us[email protected]
- Call us+65 6714 6663
- Quick replyWe get back to you within one business day.
- Ask before you commitTalk to our team about the right course and format for your needs.
This course is customisable
We can tailor the content, examples and activities to your team’s industry, goals and workplace context. Explore Customized Training
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